Paid Media Ads
Internet is where people are. These people are your leads that can be converted into paying customers. To reach them as a small business, you need to be there, generating brand awareness, increasing leads, and making sales.
This form of advertising allows you to reach the right people using the right tool with the right message at the right time.
Google’s advertising platform is extremely effective because you are getting traffic to your website and/or phone calls to your business from people who are actively searching for your product or service, thus making them more likely to buy.
One great benefit of using Google Ads is that you only pay when someone clicks on your advertisement. Hence the name “pay-per-click” advertising. Millions of people around the world are searching for products and services on Google
It is a great way to reach your target audience at a very low cost or to bring awareness to your brand or a particular offer. When you build a following on Instagram, you can easily let your audience know when you have a special offer or an event.
With commercials for your business all over the internet, you can quickly gain a serious advantage over your competitors. While YouTube advertising has the same message relaying capabilities as television, it is much cheaper and it has more precise targeting capabilities.